Crafted in Japan, our products are water-based and contain minimal but powerful ingredients. Formulated with powerful antioxidants and proven soothing ingredients.

trophies of awards that cure aqua gel exfoliator received

Award-Winning Exfoliator

Our iconic Aqua Gel Exfoliator has been recognized around the world.

@cosme (Japan)

  • 2009 Best Cosmetics Award / Packs・Other Category: 3rd Place
  • 2010 Best Cosmetics Award / Packs・Other Category: 1st Place
  • 2011 Best Cosmetics Award / Exfoliator・Massage Category: 2nd Place
  • 2014 Best Cosmetics Award / Best Exfoliator: 2nd Place
  • 2015 Best Cosmetics Award / Best Exfoliator: 2nd Place

Watsons HWB Awards (Singapore)

  • 2015, 2016, 2017, 2018, 2021, 2022 Best-Selling Exfoliator

2010 Academy Awards Ceremony / Gift for Attendees (USA)

World Branding Award (England)

  • 2017-2018 Brand of the Year Award / Health & Beauty - Skincare
  • 2018-2019 Brand of the Year Award / Health & Beauty - Skincare
  • 2020-2021 Brand of the Year Award / Health & Beauty - Skincare
  • 2022-2023 Brand of the Year Award / Health & Beauty - Skincare
cure gentle 3-step skincare with aqua gel exfoliator, water treatment moisturizer and bathtime mineral salts

Innovative Skincare

When our founder discovered the health benefits of Activated Hydrogen Water, he quickly sought to bring this powerful ingredient to the skincare industry. Our first product, Aqua Gel Exfoliator, is a gentle exfoliator that contains a whopping 90% Activated Hydrogen Water. 

With Aqua Gel Exfoliator quickly hailed as a fan-favorite, we expanded into researching water-based moisturizers. Our Water Treatment Moisturizer was originally created as a hand cream for workers who could not let oil from traditional lotions touch their workstations. Our commitment to innovative water-based products is evident in our entire skincare line.

female wearing a white bath towel standing next to cure gentle 3-step skincare with aqua gel exfoliator, water treatment moisturizer and bathtime mineral salts

Simple yet Effective

Our ingredient lists may be short, but they pack a punch with high-quality ingredients like Activated Hydrogen Water. Studies show that this ingredient provides both antioxidant and anti-inflammatory benefits, which are essential for maintaining healthy, youthful skin. Antioxidants protect the skin against free radicals that can cause damage, ensuring that your skin maintains its natural radiance. Our gentle formulations approach is cater to even sensitive and combination skin types.